Mindful Space of Healing: An Inspiring Case Study.

As a freelancer, tackling the challenge of designing visual identity and a website for a client with a lengthy company name can be quite daunting. However, this is precisely what happened with Isabel Ponce Grosso, whose project focused on emotional well-being for healthcare and social care professionals became a fascinating case study.

The Challenge: A Long and Meaningful Name

Mindful Space of Healing is more than just a company name. It’s a statement of purpose. Isabel wanted to convey the idea of a space where mindfulness and healing intersect. But how do you translate that into an attractive design?

Isabel and I delved into the creative process. We explored colors, typography, and visual elements that would reflect the serenity, warmth, and authenticity of her approach. Despite the challenge of the lengthy name, we found an elegant solution:

-Purposeful Minimalism: We opted for a minimalist design that allowed the company        name to shine. The simplicity of the visual elements emphasized the depth of meaning behind “Mindful Space of Healing.”

-Tranquil Colors: Soft and soothing tones, such as blues, greens and light browns, were used to evoke a sense of peace and well-being.

-Readable Typography: We chose a legible, well-spaced font to ensure that the full name was easy to read on any device.

The client was thrilled with the visual identity and the website. Whether on mobile or desktop, the experience was consistent and appealing. The homepage invited visitors to explore the “space of healing” and discover tools for their emotional well-being.

"I hired Pablo's visual identity and web design services and I have been very satisfied with the results. The communication with Pablo has been very good and he has managed to reflect very well the design style I was looking for, as well as guiding me, advising me and guiding me in detail during the process. I am very grateful for his professionalism and excellent treatment."

➡️ Client website